Jahne-Qaqlat was wonderful occasion of a kind of all embracing
beauty of nature. One person, who had come from Punjab, summed up
and quadrupled the event by saying that this occasion reflects the
essence of natural pleasing scenery of picturesque which rejuvenates
the dormant aesthetic instinct. It was a fact because there
everything was the justification of nature and Chitrali culture.
Such kind of not well- planned mob could never have been seen
anywhere in the world with conspicuously bound in the values at the
time of ill -temper and strong zeal and zest. Chitral might have
been the centre of a globally demanding culture where respect for
humanity, peace, tolerance, compassion, good will and friendship if
it properly be live coveraged by the electronic media which is
slowly and gradually withering away in the world.
The absence and role of electronic media was extremely felt because
everything was available there which is glimmering for the Pakistani
as well as foreign tourists.
Tourism is, no doubt, the biggest source of income for a country
which becomes unattractive and menace in Pakistan. Development of
this industry depends particularly on the electronic and to some
extent on print media and government tourism ministry to take
measures in order to recreate blemished national image on strong
footing. It provides income for the country on one hand and seems to
be a confidence building measure on the other.
Our neighboring country India is advertising the places of
attraction very well for increasing her revenue and Singapore is
leading the world in tourism for the exposure of the pretty places
where exists only unnatural cosmetic beauty in everything but earns
huge amount from this industry only by well planned advertising
Chitral is the one among the naturally gifted beautiful and
attractive places of tourism and the Jashne-Qaqlasht has become a
great festivity of Chitral but it remained unnoticed due to the
indifference of electronic media (T.V channels) and tourism
industry. It needs attention of electronic media for live coverage
of the variety of items and tourism ministry of Pakistan for making
it more standardized in terms of attraction. Jashne-Qaqlasht would
have been made a great source of income for national purse and
Chitral and an occasion of festivity for Chitrali people in each
year of the spring. Therefore we need to make groundwork and proper
arrangements before the commencement of the event for the next year
to involve district, provincial and national government with
electronic media for its live coverage for the source of income and
exposure of Chitrali culture.
Alhaj Muhammad Khan
21 April, 10.