Chitral — Chitral bazaars whichÂ have become dumping grounds for fake and substandardÂ merchandise ranging from grocery items, food items, medicines and cosmetics etc are now littered with non food grade chips and snacks ‘manufactured’ and packed mostly in Batkhela or the back streets of Peshawar city. Substandard chips, toffees, sweets and snacks target school going children in particular with the result that the young generation is not sound andÂ healthy in general. Recently a grown up patient from Arandu died in the local hospital and the last thing he had eaten leading to his death was a heavy amount of suchÂ chips.
Whereas the local Administration may not be able to control the flooding of spurious merchandise in Chitral bazars, the clergy can play an effective roleÂ in this matter by educating the people and scaring them about the sin of selling fake foodstuff and medicines at least, if not all merchandise. The district administration and elected local representatives should formallyÂ call uponÂ the prayer leaders and members of Tablighi jamaat in mosques, to aggressively campaign against this evilÂ before the health of our young generation is irreversibly damaged further, by consuming unhealthy and artificial foodstuff all the time — CN report, 19 Aug 2016